Norton Shopping Guarantee satisfies the 3 concerns
This little gem packs a big punch, it guarantees a boat load of things, but most of all the increase in consumer trust & confidence, oh and an uptick in conversion! The guarantees within NSG target the 3 main fears online shoppers have that we mentioned above. The theory is simple: let's overcome these fears right out of the gate (before they even arise) and get to the part where they buy from you. Here's how it's done:
FEAR #1
Information Security
$10,000
Identity Theft Protection
OVERCOME: If the consumer choses to buy from you, NSG will cover up to $10K if your customer's identity is somehow compromised. No matter what!
FEAR #2
Merchant Reliability
$1,000
Purchase Guarantee
OVERCOME: This reassures the shopper that if the merchant doesn't live up to the terms of the sale with regard to the actual product, shipping or the customer service aspect, NSG will make it right up to $1K.
FEAR #3
Price
$100
Lowest Price Guarantee
OVERCOME: This is a peace of mind for the customer that says if this merchant lowers the price, NSG will refund the customer the difference, up to $100.
By addressing your users' known fears upfront, you're off to a better start than you were yesterday. You're now more equipped to close the deal than you ever were before. Come to think of it, now that you know the three fears, it's almost impossible to go another day without making sure you're somehow addressing them, right? If only you read this months or years ago, think of all the money you would have made with the same amount of resources used…don't cry. I'll stop babbling so you can just sign-up now to start for FREE and let us show you what we can do. We guarantee it!
